The first video game ever made dates back to 1958. Computer scientist William Higinbotham created a simulator of a simple tennis game which turned out to be the main highlight of the Brookhaven National Laboratory Open house. Gaming today is considered the cyber equivalent of the Olympic Games with an estimated revenue of $941.4 million. Gaming (and especially online gaming) is an eSports trend that has nurtured its own athletes, prestigious global tournaments, and influencers. This has inevitably led to the emergence of a new market and as a result, new business opportunities.
PCs and gaming consoles are not the only platform of choice for eSports. Mobile multiplayer games have significantly gained popularity in recent years. This notion provides developers, advertisers, and investors a firm reason to buy into its bright future. So what does the distant future hold for the mobile gaming industry? This is a tricky question to answer due to the very nature of the fast-paced technological advancements already being introduced to the industry each year. However, is it possible to predict what we can expect to see in games within the next 5 years?
Streaming services like Twitch are predicted to have a huge impact on the gaming industry and shape its future. Firstly, gamers who dedicate themselves to streaming can give developers valuable insights into testing new products and share their own first-hand experience. Secondly, collected data will help to improve the gaming experience, predict the next trend in gaming and help to capitalize on it. Streaming can now be made possible on a smartphone which means that PC and mobile games have more in common than ever. Twitch also helps users to turn gaming experiences into creating content that can be distributed and monetized. The popularity of games with dynamic and action-based gameplay such as Call of Duty, Counter-Strike, and World of Warcraft will most likely push developers to create games that can be utilized on these streaming based platforms.
Gadgets and supporting devices such as VR similarly evolve each year and it is arguable that this may impact the popularity of certain ‘simulator’ genres such as first-person shooters or racing games. Overall, as technology moves towards a deeper social engagement so do games. Pokémon Go was released in July 2016 and passed $1.2 billion in revenues in 2017. This particular game encouraged interaction between other players in the ‘real world’ in order to progress further in the game.
There are several factors that make mobile gaming more appealing to wider audiences opposed to console or PC gaming. The main reason is accessibility – smartphones are owned by over half of the population of the USA and by over 2.1 billion people worldwide. Statistics introduced by Pew Research Centre demonstrate that 92% of a population aged between 18 – 29 uses smartphones. Recent research demonstrates that over 55% of smartphone users play mobile games on a daily basis. It is the #1 App category of choice across all genders, ages, and occupations. According to Translate Media, the estimated mobile gaming revenues by 2019 will be $52 billion globally.
This year Osmii will be participating in the Pocket Gamer Connects Conference in London. It is an incredible opportunity to get industry insights about past, present, and future of mobile gaming. Osmii believes that the thoughtful application of talent can guarantee prosperity to any business. Here, we commit to being on top of digital trends hence learning the trends of the Industry and partnering with the most successful and relevant companies. To learn more about what we do, please contact our Digital Consultant Sarah through, firstname.lastname@example.org and visit our website, www.osmii.com