2016 marked the year of dramatic changes in the App Store. Last October, Apple released its new Search Ad program. So what can we expect on ASO (App Search Optimization)… Read more »
What used to be a nebulous concept, guided primarily by subjective creative instinct, that took weeks, maybe months to be developed, “creativity” is now being shaped by the dawn of… Read more »
The technology’s impact on branding and advertising is transforming the way brands and customers interact. Some people call it Wired interactions, others call It Networked or even Multiplexed connections. Call… Read more »
After Roborace unveiled Robocar at MWC 2017, the first AI-powered self-driving electric racer, we believe most of all are reflecting on how far we will see technology crossing borders this… Read more »
With only a few days to go for the biggest mobile industry trade show of the year, Mobile World Congress (MWC) begins next Monday 27th at Barcelona; we would like… Read more »
Catalysed by the rapid proliferation of mobile technologies, Digital Economy will continue to transform how we do business and how we interact with our partners, customers and consumers. As this… Read more »
Experimentation with voice-activated assistants and text-triggered chatbots blossomed in 2016, and in less than six months, each of the major tech platforms either launched a chatbot platform or created virtual… Read more »
Consumers in the UK are increasingly turning to their mobile devices to make transactions, as we could see on Black Friday. This is clearly nothing new, especially in the age… Read more »
Over the past years, the tech industry has debate a lot about native apps and HTML5 – based web apps. After so many years on the market, we can still… Read more »
Brands have to date approached live video streaming as an experiment or PR stunt, rather than a core tactic within their marketing armoury. We expect that to change in 2017… Read more »
