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Today, the Mobile World Congress has opened its doors. What we can expect from the largest global mobile industry gathering is yet to be revealed. Last year we witnessed the announcement of the Sony XZ Premium, LG G6, BlackBerry KeyOne and the exciting relaunched Nokia 3310! Mobile phones and gadgets are a hot topic at the MWC, however, this event also highlights trends that are defining the future of tech industry development.


Virtual Reality transformed from a futuristic concept into an everyday reality in 2012 when a KickStarter campaign for the Occulus was launched. The buzz around this technology was high enough to trigger massive tech corporations such as Google and Sony to start working on their own VR headsets.


In 2018 we don’t perceive VR and AR (augmented reality) the same way as we did before – The range of applications VR and AR can be used for has multiplied. These technologies are now commonly used (or beginning to be used) in medical, entertainment, military, space, fashion and other industries. For example, Greenpeace released research statistics, according to which, 48% of people who watched their VR content are likely to donate.


Studies have demonstrated that technology is a powerful tool for emotional engagement. VR is very personal and ‘real’ way of communicating empathy and, as a result, builds a much stronger connection with audiences.


VR and AR can enrich user experiences, drive sales, aid a brand’s storytelling and increase engagement to a wider audience.   For marketers, this provides a new exciting platform to explore. A popular opinion states that VR and AR will eventually dominate industries as its evolution proceeds at a very high pace. research suggests that VR headsets are more popular than tablets were at this stage of their cycle.


The fact is, VR is accessible to anyone who has spare $9 – This is a retail price for one of the cheapest headsets available on the market. Even if one is not keen on investing in a new gadget, there is a solution, just download any preferable VR on your phone, and explore.


Statistics suggest that in 2018 the number of active VR users will reach 171 million. The earlier companies embrace this technology the better – be as creative with your approach as you can!


During MWC 2018 there will be talks over even more efficient ways of using Virtual and Augmented Reality. You will get valuable insights on how to apply these technologies to your business or organization to guarantee its prosperity.


We at Osmii are very excited to be a part of Mobile World Congress 2018 this year. If you would like to arrange a meeting with us, please get in touch with our senior consultant Sarah Neeworth via So if you don’t follow us already, do so by following our Twitter @Osmii_News and our Instagram site @osmii_news.