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Being Mobile first is no longer an option for companies, it is now a must for all B2C businesses to have a robust and profitable mobile product that serves and delights the consumer.

A member of the Osmii team, Marketing Assistant AJ Thompson attended the Open Mobile Summit Europe @openmobilemedia ‘The Product hub for Europe’s Mobile Leaders’. The Summit is Europe’s influential gathering of mobile product visionaries from leading B2C brands that are reinventing the rules of mobile customer experience, engagement, and monetisation. We had the opportunity to attend this event hosted at the luxurious Crowne Plaza Hotel in the heart of London and hear talks from some of the biggest mobile leaders in the market. These include companies such as Shazam, Google, Trainline, Just Eat, Deliveroo, The Coca-Cola Company, The Guardian and much more.

The day kicked off with Clement Haider’s, Senior Product Manager at Shazam, talk entitled ‘Re-engaging with your old favourites’. He went into detail about Shazam’s emphasis on improving the retention of their current user base and why it has become more important. This was particularly interesting as Shazam is branded as one of the most downloaded apps of all time. He then went on to speak about bridging the gap between product and marketing. Finally, how Shazam add features like email registration aimed at retention and re-engagement, this process helps synchronize user accounts across all devices.

Later that afternoon we attended a seminar presented by Marius Swart, the Global Director of Innovation & Entrepreneurship at The Coca-Cola Company. His talk ‘Jump Enterprise Innovation in Mobile’ explained why traditional enterprises struggle to keep up with new developments and why rising start-ups could save them from burning out. He described the brand benefits on offering products to consumers that are completely disassociated to the core brand image. And finally an overview on how Coca-Cola deal with when investing in start-ups and also how start-ups should approach enterprises when looking for similar partnerships.

Our marketeer personal favourite seminar ‘The Panel: Going Global: Expanding beyond Home Territories’ included Yovav Meydad (VP of Product at Moovit), Alice Newton (Head of Product at WorldRemit), Marius Swart (Coca-Cola), Benjamin Retourné (Lead Product Manager at BlaBlaCar) and James Pipe (Senior Product Manager at Deliveroo). This Q & A session taught us what these leaders implement on a global scale in order to increase adoption rates in new territories.

Here at Osmii we have an experienced Digital department that specialises in the Mobile-AdTech space with a strong portfolio range and an extensive network of both commercial and technical candidates. If you are a start-up interested in expanding into EMEA and APAC please get in contact with our Mobile consultant